Wednesday, January 13, 2010

Latest Animated Commercial!

Hello all!

I'm about to post a breakdown for Clipstick's 4th cover and would love to hear what you all think. However, in the meantime until I coerce my scanner to like my Mac, I'm posting my latest animated commercial.

This commercial is for Neways and will air in the next couple weeks.

The production schedule was tight, (as is the nature in advertising), but the client was unusually accommodating for a creative department to do what they do best. Create without any preconceived vision! With that breath of fresh air we took full advantage on the approach.

Alex Bell nailed a great watercolor look in concept and then I replicated his art style for my shots. During the commercial's creation, I was hailed by several other clients which continually pulled me on and off the project all throughout it's production. The animation was all created in After Effects and the scenes for animation were divided between Alex and myself. Please watch and let me know what you think!

The scenes I created art for are 2, 3, 4, 5, 6, and 13.

The scenes I animated are 2, 3, 5, and 6.

In each of these shots I animated the woman, dog, weather elements, (clouds, wind effects, etc.), and camera.

Puppet animation already lends itself to a stylized look because of how it's approached. You essentially take photoshop images and dissect them into individual pieces and layers. From those pieces, After Effects retains separate layers from your photoshop file and imports them into your composition. You typically animate each piece individually, (roughly).

Puppet animation is beginning to lend itself to pose to pose animation for it's incredibly planned out approach with each pose drawing being created and animated. These scenes were animated with a "straight forward" technique utilizing what movement I could out of the art assets created because of budget and time constraints. I hope you enjoy the illusion of this poor woman's plight particularly in her facial expressions before she challenges the storm.

Alex also did a great job with his particle mastery in the piece and storytelling in the preliminary storyboards, which helped in bringing this commercial to life

Stay tuned for the latest Batman commercial which will be aired on Feb. 19th. If you have any questions regarding puppet animation or the processes there-in, please feel free to post.


1 comment:

Paul Linsley said...

This commercial looks amazing! Half of me is jealous I didn't get to work with you on it. The other half is glad I slept well last month.